Our first project areas within the Nordic Sustainability Trade Organization (NSTO) is with the United Arab Emirates (UAE) under the name of the Emirati Swedish Business Council (ESBC) which is formed in collaboration and agreement between NSTO and the Embassy of UAE in Sweden.

In 2020 the World Expo will be held in Dubai. It is the first time ever the World Expo is held in the MENA region and the United Arab Emirates Government estimates some 25 million visitors to the Expo with over 70% international visitors. The Expo has three themes: Opportunity, Mobility and Sustainability.

The UAE Government has also decided on the UAE Energy Plan 2050, aimed at cutting CO2 emissions by 70%, increasing the use of clean energies by 50% (renewables and nuclear) and improving energy efficiency by 40% by 2050. The UAE plans to invest AED 600m by 2050 to boost the integration of renewable, nuclear and clean fossil energy.
All of this makes the UAE a highly interesting place to be, especially for small and medium sized corporations in the broad sustainability area. The Emirati Swedish Business Council will focus on tailoring the best possible set of activities aimed at making business out of Swedish/Nordic inventions in this area.

In addition, Sweden has signed a Memorandum of Understanding (MOU) with the UAE, focusing on innovation, SME’s, research and education.

The Emirati Swedish Business Council works as a complement to others, working together with and in relation to, such as Make Trade, Business Sweden and the Swedish Expo2020 Committee concentrating on sustainable trade & businesses – before, during and after World Expo 2020. The Business Council have to Trade Commissioners appointed with one located in Dubai, UAE, and the second in Stockholm, Sweden.

If you want to be a part of activities leading up to, over and after the World Expo2020 as well as making business in the UAE, please do not hesitate to contact us at . Further contact details and responsible individuls can also be found under Contact us.

Bassam Khalifa
Bassam Khalifa
Trade Commissioner of Emirati Swedish BC in Sweden
+46-73-893 41 01
Sven Otto Littorin
Trade Commissioner of Emirati Swedish BC in UAE
+971 50 504 7417

Delegation of Emirati Swedish Business Council (ESBC) visits five emirates of the UAE
A Swedish delegation consisting of former Minister Sven Otto Littorin, currently Trade Commissioner of ESBC and living in the UAE, together with NSTO's Managing Director Erik A.O. Engström and Secretary General Sebastian Navab, visited Abu Dhabi, Dubai, Sharjah, Ajman and Ras Al Khaimah for a full weeks program with in total 37 meeting with various National and Local Authorities, Chambers of Commerce, Science Parks and Trade Zones, as well as private businesses. The meetings where fruitful while outlined further potentials for collaboration and increased businesses between the UAE and Sweden.